Monthly Archives: August 2015

Use Body Language to Build Trust

photo_8171_20081204Building trust during the interview process is critical. Trust is a huge component needed in valued employees. How, though, do you convey that you are trustworthy? Here are some body language tips for your next interview.

  • To begin the interview, a firm handshake is in order. A loose handshake comes off as timid, or a lack of confidence. Firm is the way to go.
  • Eye contact is crucial. Most individuals don’t struggle with this regularly, but it can be a different story when nerves have the best of us. Focus on having good, steady eye contact with your interviewer. It is normal to glance away, but sporadic eye contact communicates distraction or even dishonesty.
  • Stand tall, present yourself with confidence and hold your shoulders back. A slumped posture or sagging shoulders can communicate a lack of effort to an interviewer, or even a lack of sureness.
  • Along with keeping your shoulders straight, keep your arms down. Crossing your arms or having them stiff and behind your back can send a mixture of bad signals from threatening to pretentious. Keep your arms loose and your posture open.
  • Be aware of your hands. Avoid twiddling your thumbs, biting your nails or just fidgeting. These are very visual signs of nervousness. The best way to hold your hands is in front of you, relaxed. Gesturing while you talk is great, as long as it isn’t too big and remains casual.
  • One of the best ways to build trust is through understanding. To display this with body language, mirror the interviewer’s emotions. Nod to display interest, smile and show concern when appropriate.

Writing Compelling Job Ads

quote-MarkTwainMake the most out of your time, effort and money while ensuring that you will find the best candidate for your position by writing compelling job ads.  The job description of many companies hasn’t evolved since the days of the newspaper classified ads, from the same boring text to the extensive list of requirements to the bullet points that do nothing to actually entice the best candidates to apply.

A company job ad should be treated as an advertisement.  These ads are your initial recruiting effort A good first impression is essential in a hiring climate. To write better ads, you must tell a better story.

1.     What is your ideal candidate looking for?
Who do you want to apply for the position?  Connect with what job seekers are looking for and let them know what you have to offer.  If you offer a unique work environment, career advancement opportunities, a good work/life balance, a great location or high industry compensation, write about it!  Let them know what sets you apart from the rest.

2.     Focus on the ‘Why’ and not the requirements.
Don’t use your entire job post to list the necessary skills for the job.  More than likely your top candidates are not going to have every single skill on your list, so you could be wasting space.  Instead, write about what makes your company unique, why a job seeker should choose to work for your company and why the job is important.  Job seekers value a worthy challenge.

3.     Keep lists short!
Focus on marketing to top people, not cutting out the unqualified applicants. Concentrate on the vital skills for the position, but keep the bullet points to a minimum.  You don’t need to mention that you are looking for hard-working people who are good team players.  They know.

4.     Get personal about your company.
Job seekers are not only looking for a challenging career, but also a work environment that is a good fit for them.  Don’t leave your company culture out of the ad.  Cover the basics and be honest.  If you offer a four day work week, child care, tel-commuting, profit sharing and what you do for fun.  Keep the ad true to your culture.