Tag Archives: Branding

Building Your Corporate Brand on CareerBum

Job boards are very useful when an employer is looking to fill a position. One overlooked key action for employers is to use job boards to actively shape and manage their employer brand. After all, what do job boards tend to excel at? Focusing and revealing a candidate audience to the employer! In essence, CareerBum acts as a marketing outlet for employer branding.

How can employers use job boards for branding? Here are several ways:

  • Develop and use a consistent look and feel for all company job postings
  • Send targeted emails to candidates that promote the core reputation, benefits, and uniqueness of the employer
  • Own some of the job board’s  ’real estate’ – a consistent home page presence, or ongoing messaging inside the job alerts or an advertisement
  • Use repetition and multiple delivery methods (email, web, text, career fairs, etc.) to build the employer brand in the job board’s audience. Make those candidates yours.

Branding with CareerBum.com

brandingIn today’s world, one must continually be thinking about company branding. What thoughts do you want people to conjure up when they think about your company? Along with ease of use and a far reaching market, CareerBum.com allows you to integrate your brand with your job posts and more! Use CareerBum.com to place a graphic ad to grab the attention of other companies, or job seekers! With up to 100,000 impressions monthly, this is an extremely inexpensive and useful advertising tool.

On current job openings, be sure to upload a company logo and information about your company. By writing about the unique culture of your company, your family atmosphere, or flexible schedule, you could gain the upper hand in recruiting and land your next great talent!

CareerBum.com also allows you to link your jobs and CareerBum.com company profile page directly back to a company website, if you would prefer to have applicants fill out their information there. This will allow for a consistent application look for all applicants. If you currently have a job board on your site, you can link directly to that from your CareerBum.com profile, while still taking advantage of our applicant tracking system and recruiting tools!

Whatever your brand is, make it known! Use CareerBum.com as a tool to profess who you are, and why you are the best at what you do.