Tag Archives: Company

Building Your Corporate Brand on CareerBum

Job boards are very useful when an employer is looking to fill a position. One overlooked key action for employers is to use job boards to actively shape and manage their employer brand. After all, what do job boards tend to excel at? Focusing and revealing a candidate audience to the employer! In essence, CareerBum acts as a marketing outlet for employer branding.

How can employers use job boards for branding? Here are several ways:

  • Develop and use a consistent look and feel for all company job postings
  • Send targeted emails to candidates that promote the core reputation, benefits, and uniqueness of the employer
  • Own some of the job board’s  ’real estate’ – a consistent home page presence, or ongoing messaging inside the job alerts or an advertisement
  • Use repetition and multiple delivery methods (email, web, text, career fairs, etc.) to build the employer brand in the job board’s audience. Make those candidates yours.

Tips for Hiring the Right Employee

Hiring the right employees can make or break your business. Employee recruitment is about managing stress, as you will constantly be judged on your selection, and you obviously cannot please everybody in your organization.

However, there are certain rules that you can use to hire the right employee for your business every time:

1.    Look for Someone With a Commitment to Their Career

A person committed to his or her career is the candidate you want to hire. You don’t want to hire an employee who switches careers or jobs frequently, just to get a higher salary. If a candidate is not loyal to any company, hiring this person could definitely be a problem for your business.

Always check the candidate’s previous job duration and if he or she is switching jobs constantly, this is definitely not the right person for the job.

2.    Test for Excellent Learning and Analytical Skills

Try to use different methodologies to assess the learning and analytical skills of your candidates. Testing candidates might be tricky, but don’t evaluate candidates merely on the basis of their resume and their confidence because a resume can contain lies.

A candidate with confidence is great, but what you really want is a candidate that has the right skills and educational requirements. Satish Bakhda from Rikvin.com believes that a candidate with confidence is great, but what you really want is a candidate that has the right skills and educational requirements.

3.    Check Compatibility

You want to find an employee that will fit in with your company’s culture. Check whether the candidate has social skills to get along with others, especially with current employees and managers. Ask how he or she is managing current business clients to judge compatibility skills.

Remember, willingness is one of the primary things a candidate must possess to work with you. And if a person cannot get along with his or her current clients or previous bosses, it’s not such a great idea to hire that candidate.

4.    Keep Improving Your Hiring Process

Whether you are hiring employees for a big organization or looking for some potential candidates to build your start-up, the hiring process is the first and foremost factor you need to focus on. Make sure you are following these steps in your hiring process:

  • Instead of asking magic bullet questions or irrelevant questions, you always need to focus on getting to know the capabilities, knowledge, skills, confidence, attitude, and potential of the candidate.
  • When you advertise job vacancies for your company, make sure that all the job requirements such as responsibilities, required education, experience, knowledge, and skills are clearly mentioned. It will help you in evaluating candidates and attracting applicants that fulfill all of your responsibilities and requirements.
  • It’s also a good idea to involve other people in the evaluation process, since more opinions can lead to finding the right hire.

5.    Don’t Forget to Hire Interns

People may disagree, but this is one of the best ways to hire the right employee for your business. You know all of their strengths, weaknesses, skills, knowledge, attitudes, behavior, confidence levels, and even practical evidence of work. What else do you need to know?

You’ve already done the hard work in picking an intern, so why not hire from this potential pool when looking to fill permanent positions?

6.    Get Social With the Candidates

Asking personal questions won’t get you anywhere, and could be awkward and uncomfortable for both parties. Rather, you or your human resources team should be analyzing the candidates’ presence on social media. This can be a great strategy, especially if you want to hire employees for tech businesses. You’ll be surprised what you can find out about a candidate by researching their social presence.

Source: Forbes: 6 Tips For Hiring The Right Employee by Steve Olenski

Make CareerBum Work for Your Company!

Make the most out of your time, effort and money while ensuring that you will find the best candidate for your position by writing compelling job ads.  The job description of many companies hasn’t evolved since the days of the newspaper classified ads, from the same boring text to the extensive list of requirements to the bullet points that do nothing to actually entice the best candidates to apply.

A company job ad should be treated as an advertisement.  These ads are your initial recruiting effort, and the first thing a potential candidate sees. A good first impression is essential in a hiring climate. To write better ads, you must tell a better story.

1.     What is your ideal candidate looking for?

Who do you want to apply for the position?  Connect with what job seekers are looking for and let them know what you have to offer.  If you offer a unique work environment, career advancement opportunities, a good work/life balance, a great location or high industry compensation, write about it!  Let them know what sets you apart from the rest.

2.     Focus on the ‘Why’ and not the requirements.

Don’t use your entire job post to list the necessary skills for the job.  More than likely your top candidates are not going to have every single skill on your list, so you could be wasting space.  Instead, write about what makes your company unique, why a job seeker should choose to work for your company and why the job is important.  Job seekers value a worthy challenge.

3.     Keep lists short!

Focus on marketing to top people, not cutting out the unqualified applicants. Concentrate on the vital skills for the position, but keep the bullet points to a minimum.  You don’t need to mention that you are looking for hard-working people who are good team players.  They know.

4.     Get personal about your company.

Job seekers are not only looking for a challenging career, but also a work environment that is a good fit for them.  Don’t leave your company culture out of the ad.  Cover the basics and be honest.  If you offer a four day work week, child care, tele-commuting, profit sharing and what you do for fun.  Keep the ad true to your culture.

Keep Your Profile and Job Postings Up-To-Date on CareerBum.com

At CareerBum.com, we are continuing to see growth in both of the job postings and job seeker areas.  We are very excited about the response we have received and are continually striving to make your experience with us the best in can be.

Due to some recent feedback, we have altered and improved some of our classifications for both industries and job seeker skill sets.  We ask that our registered job seekers, as well as hiring companies, look at postings and verify that the best possible classification and skill set for job seekers is selected as needed.    If you have any questions, don’t hesitate to contact us.

Thank you for your diligence!