Tag Archives: Job Ad

Make CareerBum Work for Your Company!

Make the most out of your time, effort and money while ensuring that you will find the best candidate for your position by writing compelling job ads.  The job description of many companies hasn’t evolved since the days of the newspaper classified ads, from the same boring text to the extensive list of requirements to the bullet points that do nothing to actually entice the best candidates to apply.

A company job ad should be treated as an advertisement.  These ads are your initial recruiting effort, and the first thing a potential candidate sees. A good first impression is essential in a hiring climate. To write better ads, you must tell a better story.

1.     What is your ideal candidate looking for?

Who do you want to apply for the position?  Connect with what job seekers are looking for and let them know what you have to offer.  If you offer a unique work environment, career advancement opportunities, a good work/life balance, a great location or high industry compensation, write about it!  Let them know what sets you apart from the rest.

2.     Focus on the ‘Why’ and not the requirements.

Don’t use your entire job post to list the necessary skills for the job.  More than likely your top candidates are not going to have every single skill on your list, so you could be wasting space.  Instead, write about what makes your company unique, why a job seeker should choose to work for your company and why the job is important.  Job seekers value a worthy challenge.

3.     Keep lists short!

Focus on marketing to top people, not cutting out the unqualified applicants. Concentrate on the vital skills for the position, but keep the bullet points to a minimum.  You don’t need to mention that you are looking for hard-working people who are good team players.  They know.

4.     Get personal about your company.

Job seekers are not only looking for a challenging career, but also a work environment that is a good fit for them.  Don’t leave your company culture out of the ad.  Cover the basics and be honest.  If you offer a four day work week, child care, tele-commuting, profit sharing and what you do for fun.  Keep the ad true to your culture.

Make Your Job Pop!

Your company has a job opening with no interest from job seekers.  Is it possible that your job ad could use some help?  Here are some tips to writing effective ads for hiring the right person the first time:

Use an Informative Job Title
The job title really isn’t the place to get creative.  The job title is the first piece of the puzzle that job seekers see and will make a quick decision on whether or not to read on.  Use a title that best describes the position and utilizes common keywords (ex:  sales, accounting, customer service).

Explain Your Company Culture
What makes your company so great to work for?  Explain your company culture and highlight your signature attributes in your job ad.  This job ad is, after all, an advertisement for your company.  Highlight perks offered, unique benefits and why anyone would love to work for your company.

Give a Descriptive Job Summary
Represent a full scope of the functions the successful candidate will be completing as well as what their role will be within your company or organization.  Don’t just list tasks, make it all encompassing and inviting.

Describe What Your Company Needs
While most applicants know that you are not going to find someone that meets all of your expectations in an employee, if you are clear about the skill set that is necessary to perform the job and which additional skills would be valuable, you will cut down on the time it takes to sift through résumé’s after you place your ad.

Group Information
There is a lot of information to include when posting a job, but a complicated posting can deter job seekers from reading or applying.  Keep your information grouped in a logical manner using bullet points and breaks to make it easier to read and follow, as well as bold, italics and underlines to make it appear more interesting.

Make it Easy to Take Action
Once you have the attention of candidates, you want to present an easy to execute way to apply.  This could be a direct link to an online application, an email to send a resume to, or use the CareerBum.com site for a one click application for job seekers.

Share the Job Posting
After you have finished writing your job post, share the information on your network.  Post it to your social media sites, post it in your foyer, share it with your employees to repost on their social networking sites and share it off of CareerBum.com’s page.

Writing a Job Ad to get you Noticed

Your company has a job opening with no interest from job seekers.  Is it possible that your job ad could use some help?  Here are some tips to writing effective ads for hiring the right person the first time:

Use an Informative Job Title
The job title really isn’t the place to get creative.  The job title is the first piece of the puzzle that job seekers see and will make a quick decision on whether or not to read on.  Use a title that best describes the position and utilizes common keywords (ex:  sales, accounting, customer service).

Explain Your Company Culture
What makes your company so great to work for?  Explain your company culture and highlight your signature attributes in your job ad.  This job ad is, after all, an advertisement for your company.  Highlight perks offered, unique benefits and why anyone would love to work for your company.

Give a Descriptive Job Summary
Represent a full scope of the functions the successful candidate will be completing as well as what their role will be within your company or organization.  Don’t just list tasks, make it all encompassing and inviting.

Describe What Your Company Needs
While most applicants know that you are not going to find someone that meets all of your expectations in an employee, if you are clear about the skill set that is necessary to perform the job and which additional skills would be valuable, you will cut down on the time it takes to sift through résumé’s after you place your ad.

Group Information
There is a lot of information to include when posting a job, but a complicated posting can deter job seekers from reading or applying.  Keep your information grouped in a logical manner using bullet points and breaks to make it easier to read and follow, as well as bold, italics and underlines to make it appear more interesting.

Make it Easy to Take Action
Once you have the attention of candidates, you want to present an easy to execute way to apply.  This could be a direct link to an online application, an email to send a resume to, or use the CareerBum.com site for a one click application for job seekers.

Share the Job Posting
After you have finished writing your job post, share the information on your network.  Post it to your social media sites, post it in your foyer, share it with your employees to re-post on their social networking sites and share it off of CareerBum.com’s page.