Tag Archives: Job Ads

Building Your Corporate Brand on CareerBum

Job boards are very useful when an employer is looking to fill a position. One overlooked key action for employers is to use job boards to actively shape and manage their employer brand. After all, what do job boards tend to excel at? Focusing and revealing a candidate audience to the employer! In essence, CareerBum acts as a marketing outlet for employer branding.

How can employers use job boards for branding? Here are several ways:

  • Develop and use a consistent look and feel for all company job postings
  • Send targeted emails to candidates that promote the core reputation, benefits, and uniqueness of the employer
  • Own some of the job board’s  ’real estate’ – a consistent home page presence, or ongoing messaging inside the job alerts or an advertisement
  • Use repetition and multiple delivery methods (email, web, text, career fairs, etc.) to build the employer brand in the job board’s audience. Make those candidates yours.

Tips for Hiring the Right Employee

Hiring the right employees can make or break your business. Employee recruitment is about managing stress, as you will constantly be judged on your selection, and you obviously cannot please everybody in your organization.

However, there are certain rules that you can use to hire the right employee for your business every time:

1.    Look for Someone With a Commitment to Their Career

A person committed to his or her career is the candidate you want to hire. You don’t want to hire an employee who switches careers or jobs frequently, just to get a higher salary. If a candidate is not loyal to any company, hiring this person could definitely be a problem for your business.

Always check the candidate’s previous job duration and if he or she is switching jobs constantly, this is definitely not the right person for the job.

2.    Test for Excellent Learning and Analytical Skills

Try to use different methodologies to assess the learning and analytical skills of your candidates. Testing candidates might be tricky, but don’t evaluate candidates merely on the basis of their resume and their confidence because a resume can contain lies.

A candidate with confidence is great, but what you really want is a candidate that has the right skills and educational requirements. Satish Bakhda from Rikvin.com believes that a candidate with confidence is great, but what you really want is a candidate that has the right skills and educational requirements.

3.    Check Compatibility

You want to find an employee that will fit in with your company’s culture. Check whether the candidate has social skills to get along with others, especially with current employees and managers. Ask how he or she is managing current business clients to judge compatibility skills.

Remember, willingness is one of the primary things a candidate must possess to work with you. And if a person cannot get along with his or her current clients or previous bosses, it’s not such a great idea to hire that candidate.

4.    Keep Improving Your Hiring Process

Whether you are hiring employees for a big organization or looking for some potential candidates to build your start-up, the hiring process is the first and foremost factor you need to focus on. Make sure you are following these steps in your hiring process:

  • Instead of asking magic bullet questions or irrelevant questions, you always need to focus on getting to know the capabilities, knowledge, skills, confidence, attitude, and potential of the candidate.
  • When you advertise job vacancies for your company, make sure that all the job requirements such as responsibilities, required education, experience, knowledge, and skills are clearly mentioned. It will help you in evaluating candidates and attracting applicants that fulfill all of your responsibilities and requirements.
  • It’s also a good idea to involve other people in the evaluation process, since more opinions can lead to finding the right hire.

5.    Don’t Forget to Hire Interns

People may disagree, but this is one of the best ways to hire the right employee for your business. You know all of their strengths, weaknesses, skills, knowledge, attitudes, behavior, confidence levels, and even practical evidence of work. What else do you need to know?

You’ve already done the hard work in picking an intern, so why not hire from this potential pool when looking to fill permanent positions?

6.    Get Social With the Candidates

Asking personal questions won’t get you anywhere, and could be awkward and uncomfortable for both parties. Rather, you or your human resources team should be analyzing the candidates’ presence on social media. This can be a great strategy, especially if you want to hire employees for tech businesses. You’ll be surprised what you can find out about a candidate by researching their social presence.

Source: Forbes: 6 Tips For Hiring The Right Employee by Steve Olenski

How to Get Job Seekers to Notice Your Company

Your company has a job opening with no interest from job seekers.  Is it possible that your job ad could use some help?  Here are some tips to writing effective ads for hiring the right person the first time:

Use an Informative Job Title
The job title really isn’t the place to get creative.  The job title is the first piece of the puzzle that job seekers see and will make a quick decision on whether or not to read on.  Use a title that best describes the position and utilizes common keywords (ex:  sales, accounting, customer service).

Explain Your Company Culture
What makes your company so great to work for?  Explain your company culture and highlight your signature attributes in your job ad.  This job ad is, after all, an advertisement for your company.  Highlight perks offered, unique benefits and why anyone would love to work for your company.

Give a Descriptive Job Summary
Represent a full scope of the functions the successful candidate will be completing as well as what their role will be within your company or organization.  Don’t just list tasks, make it all encompassing and inviting.

Describe What Your Company Needs
While most applicants know that you are not going to find someone that meets all of your expectations in an employee, if you are clear about the skill set that is necessary to perform the job and which additional skills would be valuable, you will cut down on the time it takes to sift through résumé’s after you place your ad.

Group Information
There is a lot of information to include when posting a job, but a complicated posting can deter job seekers from reading or applying.  Keep your information grouped in a logical manner using bullet points and breaks to make it easier to read and follow, as well as bold, italics and underlines to make it appear more interesting.

Make it Easy to Take Action
Once you have the attention of candidates, you want to present an easy to execute way to apply.  This could be a direct link to an online application, an email to send a resume to, or use the CareerBum.com site for a one click application for job seekers.

Share the Job Posting
After you have finished writing your job post, share the information on your network.  Post it to your social media sites, post it in your foyer, share it with your employees to repost on their social networking sites and share it off of CareerBum.com’s page.

 

 

Fill Your Jobs by Writing Sexy Job Ads!

computerMake the most out of your time, effort and money while ensuring that you will find the best candidate for your position by writing a sexy job ad that compels the reader to apply.  The job description of many companies hasn’t evolved since the days of the newspaper classified ads, from the same boring text to the extensive list of requirements to the bullet points that do nothing to actually entice the best candidates to apply.

A company job ad should be treated as an advertisement.  These ads are your initial recruiting effort, and the first thing a potential candidate sees. A good first impression is essential in a hiring climate. To write better ads, you must tell a better story.

1.     What is your ideal candidate looking for?

Who do you want to apply for the position?  Connect with what job seekers are looking for and let them know what you have to offer.  If you offer a unique work environment, career advancement opportunities, a good work/life balance, a great location or high industry compensation, write about it!  Let them know what sets you apart from the rest.

2.     Focus on the ‘Why’ and not the requirements.

Don’t use your entire job post to list the necessary skills for the job.  More than likely your top candidates are not going to have every single skill on your list, so you could be wasting space.  Instead, write about what makes your company unique, why a job seeker should choose to work for your company and why the job is important.  Job seekers value a worthy challenge.

3.     Keep lists short!

Focus on marketing to top people, not cutting out the unqualified applicants. Concentrate on the vital skills for the position, but keep the bullet points to a minimum.  You don’t need to mention that you are looking for hard-working people who are good team players.  They know.

4.     Get personal about your company.

Job seekers are not only looking for a challenging career, but also a work environment that is a good fit for them.  Don’t leave your company culture out of the ad.  Cover the basics and be honest.  If you offer a four day work week, child care, tele-commuting, profit sharing and what you do for fun.  Keep the ad true to your culture.

Make Your Job Postings Count

Make the most out of your time, effort and money while ensuring that you will find the best candidate for your position.  These simple tips will help you find the perfect candidate for your jobs:

  1. Use common titles.  While many companies are coming up with creative and fun titles for their employees, the job posting isn’t the place to implement this.  Use clear and concise titles to show specific functions of the position.  For instance use the title Sales Associate as opposed to the futuristic possibility of Retail Jedi.
  2. Have clear and detailed job postings.  Use easy to understand language to write your job postings, but make it exciting and enticing.  Break up the text with bullet points.  Use underlines, bolding and italics to highlight the most important aspects of the job.
  3. Use keywords in your postings.  Within your ad the job title, company name and other related keywords should be used at least three times if possible.  For example:  If your job title is Sales Manager and your company name is ABC, Inc., the ad could read as follows:

Join ABC, Inc and become part of our growing team as a Sales Manager. The Sales Manager is responsible for growing new business and developing accounts within ABC, Inc.  If you have a knack for customer service and a history in sales, don’t let this opportunity pass you by.   Apply with ABC, Inc today!

  1. Be sure to utilize as many keywords as possible that relate to the position for search engines to use.  For instance, if you were posting an elementary school science teaching position some keywords would be:  education, classroom, K-12, curriculum, and science.
  2. Set-up alerts to be notified when a potential candidate uploads a resume with the skill set you are interested in.  Be proactive and contact these applicants if they appear that they will be a good fit for your company and position.
  3. Share your job postings on your social media sites and invite your fans to share them.  The more you spread the news the more likely you will be to find multiple good candidates to choose from.
  4. Post the pay so job seekers know if it is within their range, as well as anything that makes your company unique, such as culture or history to improve applicant traffic.

Remember, it is all about informing possible candidates and standing out from the masses.

Make Your Job Posting Count

Make the most out of your time, effort and money while ensuring that you will find the best candidate for your position.  These simple tips will help you find the perfect candidate for your jobs:

  1. Use common titles.  While many companies are coming up with creative and fun titles for their employees, the job posting isn’t the place to implement this.  Use clear and concise titles to show specific functions of the position.  For instance use the title Sales Associate as opposed to the futuristic possibility of Retail Jedi.
  2. Have clear and detailed job postings.  Use easy to understand language to write your job postings, but make it exciting and enticing.  Break up the text with bullet points.  Use underlining, bold type and italics to highlight the most important aspects of the job.
  3. Use keywords in your postings.  Be sure to utilize as many keywords as possible that relate to the position for search engines to use.  For instance, if you were posting an elementary school science teaching position some keywords would be:  education, classroom, K-12, curriculum, and science.
  4. Set-up alerts to be notified when a potential candidate uploads a resume with the skill set you are interested in.  Be proactive and contact these applicants if they appear that they will be a good fit for your company and position.
  5. Share your job postings on your social media sites and invite your fans to share them.  The more you spread the news the more likely you will be to find multiple good candidates to choose from.

Remember, it is all about informing possible candidates and standing out from the masses.