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The Buckle, Inc.

2407 W 24th Street Kearney, NE, United States

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Search and Display Media Manager


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Job Description:

Responsibilities:
·         Translate merchandising inventory and seasonal focus to search inventory opportunities.
·         Work cross-functionally to understand the needs and assist in campaign strategy and tactics.
·         Optimize search and remarketing campaigns through continuous measuring and testing.
·         Identify search engine optimization (SEO) and search engine marketing (SEM) growth and protection strategies.
·         Identify and develop SEO opportunities and work across multiple content creation teams to execute.
·         Use CRM to generate output files to be delivered through various marketing channels (e.g. email, direct mail, SMS, digital social, call lists, etc.)
·         Lead teams and act as single point of contact (SPOC) for related agencies to execute campaigns (manual or automated).
·         Perform quality control activities to ensure the output is complete and accurate.
·         Assess third party data sources and co-develop CRM modeling to reach new audiences with best lifetime value potential.
·         Stay current on emerging media, digital trends, and organic search guidance research and strategies. Share with management and teams.
·         Create a Marketing Search Center of Excellence (COE) by educating teams through feedback, training and sharing best practices. 
·         Manage financial objectives, budgets, performance metrics that result in increased new acquisition.

Job Requirements:

Requirements:
·         Bachelor’s Degree
·         Excellent organizational, written and verbal communication and interpersonal skills
·         Ability to think strategically, problem-solve and make decisions
·         Ability to contribute individually, and participate in cross-functional teams
·         Ability to be adaptable and deal with frequent changes
·         Prior computer experience
 
 
Full-Time Position: Monday – Friday 
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Job ID:

9380

Employment Type:

Full time

Location:

Kearney, NE

Zip Code:

68845

Title:

Search and Display Media Manager

Category:

Sales / Marketing / Communications
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Posted:

03.16.2018

Salary (min):

Salary (max):

Preferred Skills:

General Skills: Ability to Work Under Pressure, Accepts and Learns From Criticism, Computer Usage, Excellent Communications, Excellent Logic and Reasoning, Excellent Team Member, Positive Attitude, Spreadsheets, Strong Flexibility / Adaptability, Strong Time Management, Strong Work Ethic, Word Processing
Sales/Marketing/Communications: Clothing Sales

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