Monthly Archives: October 2014

Fill Your Jobs by Writing Sexy Job Ads!

computerMake the most out of your time, effort and money while ensuring that you will find the best candidate for your position by writing a sexy job ad that compels the reader to apply.  The job description of many companies hasn’t evolved since the days of the newspaper classified ads, from the same boring text to the extensive list of requirements to the bullet points that do nothing to actually entice the best candidates to apply.

A company job ad should be treated as an advertisement.  These ads are your initial recruiting effort, and the first thing a potential candidate sees. A good first impression is essential in a hiring climate. To write better ads, you must tell a better story.

1.     What is your ideal candidate looking for?

Who do you want to apply for the position?  Connect with what job seekers are looking for and let them know what you have to offer.  If you offer a unique work environment, career advancement opportunities, a good work/life balance, a great location or high industry compensation, write about it!  Let them know what sets you apart from the rest.

2.     Focus on the ‘Why’ and not the requirements.

Don’t use your entire job post to list the necessary skills for the job.  More than likely your top candidates are not going to have every single skill on your list, so you could be wasting space.  Instead, write about what makes your company unique, why a job seeker should choose to work for your company and why the job is important.  Job seekers value a worthy challenge.

3.     Keep lists short!

Focus on marketing to top people, not cutting out the unqualified applicants. Concentrate on the vital skills for the position, but keep the bullet points to a minimum.  You don’t need to mention that you are looking for hard-working people who are good team players.  They know.

4.     Get personal about your company.

Job seekers are not only looking for a challenging career, but also a work environment that is a good fit for them.  Don’t leave your company culture out of the ad.  Cover the basics and be honest.  If you offer a four day work week, child care, tele-commuting, profit sharing and what you do for fun.  Keep the ad true to your culture.

Finding Work as a Passive, Employed Job Seeker

You are ready to look for work, but don’t want to leave your current job in a poor manner.  Where do you start?  Are there rules?  Well, there is definitely a wrong way to do it.  To be discreet and professional in your job search, here are some tips:

Perform your job search on your off hours.  Don’t use work time or equipment to look for other opportunities. Make necessary calls over your lunch hour or after work.  Don’t go to interviews when you should be at work, schedule them during your off hours when possible.

Use your personal email address for communication; do not use your work email address.  Also, use your cell number instead of any work numbers.  Set up a voice-mail appropriate for job hunting and do not answer it at work.

Be careful where you post your resume. When using you can set your resume to confidential so that your information will not be displayed when companies look at you.  By doing this you will reduce the chance of your current employer seeing your profile.

When you land an interview, do not wear your interview clothes to work.  If you normally dress business casual and show up in a suit, people are going to wonder why.  Keep your jacket in the car, or change at a neutral location before the interview.

Do not discuss job hunting on social networking sites.  Your employers reach most likely goes far beyond you are aware.  It is best to not mention a job hunt or change your about section until after you have spoken to your boss.

By following these simple steps you will retain a good relationship with your employer and hopefully a future reference.

Stand Out on Paper and in Person

When you are ready to look for work, really ready, take the time to put your best self forward.  There are many opportunities for error on a resume and in an interview, so here are a few tips to help you stand out in a positive manner.

Ensure the individuals you recruit as references for your resume:  a) know that you are using them as a reference, b) know what position you are applying for and what your expectations are of them as a reference c) think highly of you as a professional.  Too often job seekers list references without first checking with them.  Put a lot of thought into the people you put down.  Make sure they are articulate, think highly of you, and are professional on the phone.

Stay positive.  When an interviewer asks you about a past employer, or why you are looking to leave your current position, it is important to not state the negatives about the job.  It is easy to say that you don’t like the supervisor, or you have a co-worker that always calls in sick, or perhaps that you keep getting skipped over for a raise.  But DON’T.  Instead say that you have always been interested in the company you are applying to, or that you have been working toward this position.  Refrain from saying anything negative about your past/current employer and turn the tables to where you are seeking out this position because it is the perfect fit for you and you are the perfect fit for the company.

One more piece of advice, when you arrive, shake your interviewers hand, firmly, while looking him or her in the eyes and smiling.  Do not give the limp fish handshake.  A firm handshake exudes confidence and power.  That is the goal of the whole interview, to show that you are confident that you are the perfect fit for the company and position.

The interview is your ticket to the position.  Research the company, know your stuff and be prepared and confident.  Your future just started.