Make the most out of your time, effort and money while ensuring that you will find the best candidate for your position by writing a sexy job ad that compels the reader to apply. The job description of many companies hasn’t evolved since the days of the newspaper classified ads, from the same boring text to the extensive list of requirements to the bullet points that do nothing to actually entice the best candidates to apply.
A company job ad should be treated as an advertisement. These ads are your initial recruiting effort, and the first thing a potential candidate sees. A good first impression is essential in a hiring climate. To write better ads, you must tell a better story.
1. What is your ideal candidate looking for?
Who do you want to apply for the position? Connect with what job seekers are looking for and let them know what you have to offer. If you offer a unique work environment, career advancement opportunities, a good work/life balance, a great location or high industry compensation, write about it! Let them know what sets you apart from the rest.
2. Focus on the ‘Why’ and not the requirements.
Don’t use your entire job post to list the necessary skills for the job. More than likely your top candidates are not going to have every single skill on your list, so you could be wasting space. Instead, write about what makes your company unique, why a job seeker should choose to work for your company and why the job is important. Job seekers value a worthy challenge.
3. Keep lists short!
Focus on marketing to top people, not cutting out the unqualified applicants. Concentrate on the vital skills for the position, but keep the bullet points to a minimum. You don’t need to mention that you are looking for hard-working people who are good team players. They know.
4. Get personal about your company.
Job seekers are not only looking for a challenging career, but also a work environment that is a good fit for them. Don’t leave your company culture out of the ad. Cover the basics and be honest. If you offer a four day work week, child care, tele-commuting, profit sharing and what you do for fun. Keep the ad true to your culture.