Job boards are very useful when an employer is looking to fill a position. One overlooked key action for employers is to use job boards to actively shape and manage their employer brand. After all, what do job boards tend to excel at? Focusing and revealing a candidate audience to the employer! In essence, CareerBum acts as a marketing outlet for employer branding.
How can employers use job boards for branding? Here are several ways:
- Develop and use a consistent look and feel for all company job postings
- Send targeted emails to candidates that promote the core reputation, benefits, and uniqueness of the employer
- Own some of the job board’s ’real estate’ – a consistent home page presence, or ongoing messaging inside the job alerts or an advertisement
- Use repetition and multiple delivery methods (email, web, text, career fairs, etc.) to build the employer brand in the job board’s audience. Make those candidates yours.